Safety is the major concern that players have about online gambling. They want to know if the games are honest and if their money will be safe. Many players are hesitant to put money into an online casino because they are concerned that they will notget paid when they win or that the games are rigged and they will lose their money. Another concern they have is they dont know where they can go if the do have a problem with an online casino or poker room. eCOGRA (eCommerce and Online Gaming Regulation and Assurance) was founded in 2003 with the goal to establish standards for online gaming sites including online casinos and poker sites. eCOGRA is an independent, non-profit, regulatory organization that audits, monitors and enforces standards among online gaming sites. They can offer assistance to players who chose to play at the sites they have certified.