Sex Sells Gambling
The study was conducted by assistant professor of psychology, Brian Knutson who concluded that men were likely to take bigger financial risks after being stimulated by erotic images. Undergraduate males in the research group placed wagers on a game that had a 50-50 chance of winning. After watching the images all of the participants bet more on each game.
He said, "If you go to the casinos, people are wearing skimpy costumes, they're giving away free alcohol, there are bells and lights and sounds which are not necessarily related to the odds but these are cues that might activate the brain and encourage risk taking. Therefore people gamble more."
I laughed when I read that article reporting the results of the study. This is hardly ground breaking news. All you have to do is take a look around any casino and observe the behavior of some of the males when a sexy dealer or cocktail waitress is serving them. I wonder how big was the government grant they received for conducting the study.
Comments
This is interesting when contrasted with the attitudes at Native American casinos, most of which I have visited feature no erotic imagery, uniforms that are quite modest, and employees who seem to have been chosen for anything but their sex appeal.
This is nothing new and applies to many other businesses. There are a lot of bars and restaurants that hire sexy servers. But the article states that this applied to men. So what turns women on at the casinos?